Privacy Policy

Who are we?

SJ Gems is a gemstone importer based in Randburg. This privacy policy covers the use of data by SJ Gems. You can contact us at Other contact details can be found on our contact page.

For legal purposes, SJ Gems is known as the ‘data controller’.

What we collect

When you place an order online or by phone
We will gather all the information we need to process your order. (For example: name, email, postal address, billing address, card number or other payment method details, contact phone number. When you first place an order online you will also be given the option to opt-in for email marketing. We will not send you email marketing unless you tick the box to ask us to, or unless you have asked us to previously. You can opt out of email marketing at any time by clicking the Unsubscribe link at the bottom of any email, or by contacting us.

As with all sensitive data we keep all these details securely in our systems. The exception is payment details which are sent to and managed securely by our payment service provider. We do not keep a record of your credit card, for example, apart from the card type and last four digits for reference.

When you opt in to receive marketing communications from us
There are several ways you might do this, for example:

  • using an online form;
  • when entering a competition and asking us to send you emails.

When you make a transaction in our shop
When you shop online with us you might be asked for your email address. You are not obliged to give this information and we will never send you an email promotion unless you have opted in to receive emails.

Using cookies & pixels on our website
We use cookies to distinguish you from other users of the SJ Gems website. This helps us to provide you with a good experience when you browse our website. For detailed information on the cookies we use and the purposes for which we use them see our Cookies Policy.

We use a facebook pixel which enables us to advertise to you on facebook & instagram. If you don’t want to be tracked by facebook you can opt out & control the ad’s you see by visiting facebook help centre. Learn more about facebook ads here & for more information on facebook’s data policy here.

What we do with the information we gather?

We require this information to understand your needs and provide you with a better servic and in particular for the following reasons:

When you place an order online or by phone – fulfilling your order
Primarily we use the data you provide to us to fulfil our contract with you: we use your delivery address to know where to send your order; we use your email address to update you about your order status.

When you opt in to receive marketing from us
We use any data you provide to us (at any time) as way to send you the most relevant marketing. For example:

  • if you have provided us with your date of birth we might send you a birthday offer;
  • if you have entered a competition we might send you marketing relating to that product range.

If you have not made a transaction with us, but you have opted in to receive marketing by email or any other method the legal basis for processing is called ‘consent’.

SJ Gems are required under RSA law to keep your basic personal data (name, address, contact details) for a minimum of 5 years. After this point your information will be kept until you notify SJ Gems otherwise.

Sharing your data

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

We do pass some data to third parties in order for them to fulfil services for us, but they can only use this data to fulfil those services for us and cannot pass it on, use it to fulfil services for other companies, or use it for their own interests. The types of companies we use are, for example:

  • courier companies (to send orders);
  • marketing agencies (to send out emails & direct mail);
  • data analysis companies (to provide us with tools to analyse our data);

Your rights relating to personal data

Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to

  • access your personal data (to ask us what information we hold about you).
  • ask for your data to be deleted or corrected.
  • ask us to stop processing your data.
  • to stop receiving marketing from us.

If you believe that any information we are holding on you is incorrect or incomplete or you wish for your data to be deleted, please write to or email us as soon as possible, at the below address.

SJ Gems try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex, or you have made several requests. In this case, we will notify you and keep you updated.

For all of the above, please do get in touch. Where we are obliged to comply with your request we will do so as quickly as possible.

SJ Gems
3rd Avenue,

+27 83 259 9518

If you are not satisfied with our response or believe we are processing your personal data not in accordance with the law, you can complain to the Information Commissioner’s Office (ICO).


We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.